The fiercer the competition to catch Internet users’ attention gets, the more challenging it becomes to focus on the content we need to. Distraction ruins quality work and browsing, no doubt. But often the struggle to keep our eyes away from catchy stuff, requires straining effort. And webmasters, online advertisers, service providers are just not going to back off. On the contrary: they get paid for tightening the world wide web around us to keep our senses glued to it.
For instance, if we open a regular website, we are instantly forced to divide our attention to at least a dozen things and areas. Special offers flash on bright yellow backgrounds, sliders display the latest products, footers offer dozens of quick links and so on. The array of colors, shapes and texts is just overwhelming. And just when we try to pay full attention to a certain content, a huge, vibrant colored ad catches the eyes, and we just have to click to find out more about that fabulous offer that ends in 24 hours… Or when we start our research for an important essay, but need to switch off for a minute, and when we look at the time we go like: “Oh my God! I was only going to update my Facebook status! Where did the day go??” The list could go on and on, just to prove that the mind and the senses are too vulnerable when it comes to self-discipline. The less distractions they have to deal with, the easier it becomes for them to focus on stuff that really matters. Out of sight, out of mind!